Lecture on food adverstising and labeling at Masterfood-UniPI

Posted by on Jul 12, 2016 in Blog | No Comments

Leonardo Borsacchi, researcher of ARCO unit on Local Development, has been invited to held a lecture on “The evolution of food advertising” on July 8th during the Master “Food Quality Management and Communication (Masterfood)“ organised by Department of Economics and Management – University of Pisa. The Masterfood has been designed to train highly qualified professionals, able to synergistically manage the technical and specialized aspects of food and the managerial aspects of quality. The lecture focused on food advertising, labeling and claims using practical exemples and multiple case studies.


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