Promoting the development of ecotourism and renewable energy in the Vayots Dzor region (Armenia), by supporting SMEs and especially accommodation facilities.
This is the objective of the AREVADZOR project (Enhancing SME competitiveness through promotion and wider use of sustainable innovative technologies), implemented by PIN, ARCO and the Regional Tourism Centre of Vayots Dzor (Armenia).
ARCO Researchers missions to Armenia aimed at coordinating and training the local staff on territorial marketing strategies and visual communication. They also worked on the creation of ecotourism routes and on the production of a tourist guide to promote the Armenian cultural and landscape heritage. In addition to the identified routes, the tourist guide also includes other information on the rural and mountain areas of Vayots Dzor.