Decoding choice to drive social change
The Behavioural Insights Unit is dedicated to promoting positive social change through the analysis and influence of human behaviour. Our goal is to promote discrete yet powerful transformations that result in tangible benefits for the community.
This is possible through a meticulous analysis of the factors that shape people’s actions and choices, as well as the identification of psychological and social mechanisms that can serve as catalysts for change. With a deep understanding of individual and group behavioural dynamics, the unit develops specific strategies to optimize communication, enhance the effectiveness of public policies, and promote initiatives with high social value.
We aspire to bring about substantial and enduring changes, focusing on targeted interventions that can exert significant influence.
Main areas of intervention
- Health prevention and promotion: We develop programs that encourage healthy and conscious lifestyles.
- Sustainable behaviors: We promote the adoption of eco-friendly practices to protect our planet.
- Equity and anti-discrimination: We contrast inequalities and promote social justice.
- Social Inclusion: We work to build a more inclusive and supportive society.